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This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.
The aim of the course is for students to obtain a practical, working knowledge of marketing promotion such that they are prepared to contribute to the development or improvement of promotion plans and practices in business organisations.
Students should be able to accomplish the following upon completion of this subject:1. To demonstrate the strategic relationship between the promotional mix and the other elements of the marketing mix.2. To discuss the integrated nature of the components of the promotional mix: advertising, sales promotion, public relations, personal selling and direct marketing.3. To argue for the appropriate use of each promotional mix element.4. To analyse media research data to evaluate and make media decisions.
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MGMT 318; MKTG 303
Students must attend one activity from each section.
Lectures for MKTG307-25S2 are recorded using the ECHO360 lecture recording system.
Lucie Ozanne
Areej Alhouli
Use of AI The use of Artificial Intelligence bot tools such as ChatGPT is not permitted in this course. Use of AI bot tools to assist with the generation of any part of your assessments in this course constitutes a breach of instructions and may result in an Academic Misconduct referral. If at all unsure regards AI bot use, please ask your course teaching staff.The ‘45% rule’ applies to this course. That is, student needs to reach 45% weighted average across invigilated assessments. Please refer here for further information.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Luck, Barker, Sassenberg, Chitty, Andrews, Shimp; Integrated marketing communications ; 6th Asia-Pacific edition; Cengage Learning, 2021.
Waller, David S; Developing Your Integrated Marketing Communication Plan ; McGraw-Hill, 2012.
Waller, David S; Mountain Bike Mania: The Promotional Plan ; 2nd edition; Sydney: McGraw-Hill, 2004.
Domestic fee $946.00
International fee $4,363.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .