MKTG311

Retail Marketing

15 points

Not offered 2025, offered in 2019, 2020, 2021, 2022, 2024

For further information see Management, Marketing and Tourism

Description

This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.

Prerequisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Restrictions

MGMT311

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