MKTG644-26S2 (C) Semester Two 2026

Digital Marketing Analytics

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

With a focus on strategic decision-making, participants will delve into leveraging data-driven insights to optimise digital marketing campaigns and drive business growth. Through advanced concepts, students will build on their knowledge of search engine optimisation, and basic digital marketing strategy to learn about advanced analytics tools and interpret key metrics for marketing insights. By covering these elements, students will possess the skills and knowledge necessary to drive impactful marketing strategies in today's data-driven landscape.

Prerequisites

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 10:00 - 13:00 Psychology - Sociology 210
13 Jul - 23 Aug
7 Sep - 18 Oct

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG644 Occurrences

  • MKTG644-26S2 (C) Semester Two 2026
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