MKTG680-26A (C) Approved Start 2026

Marketing Research Project

30 points

Details:
Start/End Date: The start and end dates are specific to each student. For further information please contact one of the following (as appropriate):
  • For Masters theses please contact the relevant Faculty Office.
  • For Doctoral degrees (PhD) please contact the Graduate School.
  • For other types of approved start courses (i.e. generally courses worth 60 points or less) please contact the Course Coordinator.
Withdrawal Dates
The withdrawal dates for this course (both with and without fee refund) will be confirmed once a) the course start date and b) course length is confirmed. Students are advised to consult the department for further information.

Description

A course where students complete a written report based upon their research proposal developed in MKTG620.

Learning Outcomes

The objectives of the course are:
1. For students to complete their first major piece of independent academic research.
2. To further improve students written and oral communication skills.

Prerequisites

Course Coordinator

Sussie Morrish

Assessment

Assessment Due Date Percentage  Description
Research Presentation 10% Research Presentation
Research Dissertation 90% Research Dissertation


The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information

The use of AI may or may not be permitted in courses. Within a course, permission may vary by assignment. It is the responsibility of the student to inform themselves about assessment conditions and submit work that is their own and that properly acknowledges the work of other people and tools, including generative artificial intelligence tools.

Assessment in Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Indicative Fees

Domestic fee $2,395.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG680 Occurrences

  • MKTG680-26A (C) Approved Start 2026
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