Event Marketing and Management

This course provides concepts and skills for planning, organizing and marketing of events. The business of events is global and includes the notion of MICE (Meetings, Incentives, Conferences and Events).This course will specifically focus on understanding the event life cycle, beginning with the idea or theme of the event, up to assessing feasibility, bidding campaign, event and meeting planning, event and meeting management, event branding, use of media technologies for events and meetings, facility management, event sustainability and event legacy. This course has also a focus on the practice of organizing and hosting a meeting or event, and therefore has a strong applied component.