MGMT202-06W (U) Whole Year 2006 (University Campus)

Marketing Management

22 points

Details:
Start Date: Monday, 20 February 2006
End Date: Sunday, 12 November 2006
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2006
  • Without academic penalty (including no fee refund): Sunday, 3 September 2006

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

The first half of the course is an introduction to marketing research while the second half will focus on strategic marketing planning.  Lectures and practical exercises in weekly tutorials will introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour.  The core elements of product, pricing, promotion and distribution are addressed.  Students will develop and present a marketing plan for a product or service.

Learning Outcomes

By the end of this course, you should be able to:
1. Analyse the situation in a market and a firm, brand or product’s position within it.
2. Conduct basic marketing research.
3. Determine an appropriate and feasible marketing strategy, and propose a marketing mix strategy.
4. Develop tactics in support of this strategy.
5. Prepare a marketing plan for a new product.

Prerequisites

(1) MGMT102
(2) ECON104 or ECON106
(3) STAT111 or STAT112 or STAT131
(4)18 points 100-level MGMT or MSCI courses.

Restrictions

BSAD202

Course Coordinator / Lecturer

John Watson

Lecturer

Lucie Ozanne

Tutors

Michael Darby , Kelley Brydon and Averlea Burgess

Assessment

Assessment Due Date Percentage 
Marketing Research 40%
Case Study 1 18 Jul 2006 5%
Case Study 2 05 Sep 2006 5%
Case Study 3 26 Sep 2006 5%
Group Marketing Plan 12 Oct 2006 30%
Final Examination 15%

Textbooks / Resources

Students are required to purchase a book of Case Studies, which also includes several sample Marketing Plans, which can be purchased at the Course MART room and then at the Copy Centre.
Students may find The Marketing Plan (2004, Cohen, Wiley) useful; several copies are on reserve at the library.

Course links

Library portal

Notes

Relationship to Other Courses:
This course is a prerequisite for all Stage 3 marketing courses and any advanced study in marketing.

Grading:
The marks will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.

Indicative Fees

Domestic fee $727.00

International fee $2,969.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT202 Occurrences

  • MGMT202-06W (U) Whole Year 2006 (University Campus)
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