MGMT204-07S2 (C) Semester Two 2007

Consumer Behaviour

22 points

Details:
Start Date: Monday, 16 July 2007
End Date: Thursday, 15 November 2007
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 29 July 2007
  • Without academic penalty (including no fee refund): Sunday, 14 October 2007

Description

Consumer and industrial buyer behaviour theory, practice and models are examined and important influences on the behaviour of these markets explored, along with their implications for marketing.

The purpose of this course is to focus on why and how consumers make specific decisions and behave in certain ways – what motivates them, what captures their attention, and what retains their loyalty? This will provide insights into product, pricing, retail, advertising, and communication strategies.

You are expected to take responsibility for your own learning by using the resources provided, especially reading the relevant sections of the text before lectures. Lectures will not necessarily cover all of the material within the text.

Prerequisites

Any 36 points in ECON, MGMT, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management. RP: Prior or concurrent enrolment in MGMT202.

Restrictions

BSAD204

Recommended Preparation

Prior or concurrent enrolment in MGMT202

Course Coordinator / Lecturer

Jamye Foster

Assessment

Assessment Due Date Percentage  Description
Test 1 14 Aug 2007 33% Test 1
Test 2 25 Sep 2007 33% Test 2
Final Examination 34% Final Examination

Textbooks / Resources

Recommended Reading

Assael, Henry; Consumer behaviour ; 1st Asia-Pacific ed; John Wiley, 2007.

Text and readings to be advised.

Course links

Library portal

Notes

No Tutorials

Grading:
Marks for the tests may be scaled before a final grade is determined.  You should not necessarily regard 50% as a pass mark.

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 350 of the Enrolment Handbook 2007 (also in UC Calendar under “General Course and Examination Regulations”).

Indicative Fees

Domestic fee $763.00

International fee $3,116.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT204 Occurrences

  • MGMT204-07S2 (C) Semester Two 2007