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Marketing research theory and practice, as well as specific marketing research applications. A practical project provides experience in survey research methods and common analytical techniques.
(1) AFIS121 or AFIS122 or AFIS188; (2) MGMT202, MGMT204, MSCI210. At the discretion of the HOD, MSCI210 may be replaced by a suitable quantitative course of equivalent point value from other subjects.
BSAD312
For further information see Management, Marketing and Tourism .