Use the Tab and Up, Down arrow keys to select menu items.
This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic issues in international marketing. A series of cases is used to illustrate the concepts being presented.
This course offers an intensive introduction to the theory and practice of international marketing, offering an advanced, integrative view. The course will focus on environments that international marketers must consider, linkages between marketing and development of international competitive strategies, design and execution of international marketing programmes, and organisation and coordination of international marketing operations. The course will evaluate global issues and concepts that confront today's international marketers at all levels of international involvement. A term-long class project is used to explore the different dimensions of the problems and opportunties facing the firm participating in the international market and the manager participating in international marketing.
Upon completion of this course, you should be able to:1. Thoroughly analyse the situation facing any product, brand or firm considering global marketing.2. Define realistic global business objectives in light of this situation.3. Identify strategies and tactics that could potentially be used to achieve the global objectives defined.4. Recommend a feasible, integrated global marketing strategy to achieve the objectives defined and describe the tactics to be used to carry out this strategy.5. Appropriately advocate and defend your recommendations verbally and in writing.6. Work effectively as a member of a group tasked with a global marketing challenge.
(1) MGMT202, MGMT204; (2) AFIS121 or AFIS122 or AFIS188.
BSAD316
Office Hours:Monday 11.00 - 12.00 noonTuesday 10.00 - 11.00 amWednesday 2.00 - 3.00 pm(can also be arranged by appointment)
Lucie Ozanne
Kotabe, Masaaki; International marketing : an Asia Pacific focus ; John Wiley, 2005.
To be advised.
Library portal
Departmental Academic Policies If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 350 of the Enrolment Handbook 2007 (also in UC Calendar under “General Course and Examination Regulations”).
Domestic fee $971.00
International fee $3,966.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .