MKTG305-25S1 (C) Semester One 2025

Strategic Marketing

15 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include the case studies and a group-based project.

Prerequisites

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Restrictions

MGMT 316; MKTG 301

Assessment

Assessment Due Date Percentage  Description
Class Participation 10% Class Participation - Weekly
Group Project 35% Group Project - Week 8/9
Final Examination 55% Final Examination

Textbooks / Resources

Recommended Reading

Walker, Orville C. et al; Marketing strategy : a decision-focused approach ; 3e; McGraw-Hill Education (Australia), 2015.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG305 Occurrences

  • MKTG305-25S1 (C) Semester One 2025
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