MKTG315-25S2 (C) Semester Two 2025

Marketing for Behavioural Change

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

Prerequisites

Any 60 points at 200-level or above

Assessment

Assessment Due Date Percentage  Description
Concepts Test 30% Concepts Test
Diary Assignment 20% Diary Assignment
Individual Assignment 50% Individual Assignment

Textbooks / Resources

Required Texts

Donovan, R. & Henley, N; Principles and practice of social marketing an international perspective ; Cambridge University Press, 2010.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG315 Occurrences

  • MKTG315-25S2 (C) Semester Two 2025
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