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This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New Zealand as a tourism destination. Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.
At the completion of the course, successful students will be able to:1. Identify a research question suitable for exploration.2. Plan a programme of research using a suitable research methodology.3. Produce an applied destination research report which demonstrates they can:locate, use and refer to primary and secondary sources relevant to the topic; synthesise information from a number of different sources to construct their own understanding and/or shape their own viewpoint; critically evaluate information and/or formulate and test arguments; provide an appropriate answer to their identified research question; write clearly in a manner that follows a standard academic writing format; present information using a clear and logical structure; and construct a bibliography following the APA-style formatting requirements.4: Demonstrate satisfactory written and oral communication skills.
MKTG240, MKTG202
Students must attend one activity from each section.
Chris Chen
The course and its assessments are designed to test learners’ understanding of tourism, hospitality and events issues in New Zealand through an applied project.The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Dwyer, L., Gill. A., & Seetaram, N. (Ed); Handbook of research methods in tourism: Quantitative and qualitative approaches ; Edward Elgar, 2012.
Hall, C.M. (Ed); Fieldwork in tourism: Methods, issues and reflections ; Routledge, 2010.
Okumus, F., Rasoolimanesh, S.M., & Jahani, S. (Ed.); Contemporary research methods in hospitality and tourism ; Emerald Publishing, 2022.
Ritchie, B.W., Burns, P., & Palmer, C. (Eds); Tourism research methods: Integrating theory with practice ; CABI Publishing, 2005.
There is no set text for this course. However, essential readings are placed on LEARN. Please look to read some of the material provided before each seminar.
Domestic fee $946.00
International fee $4,363.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .