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Consumer and industrial buyer behaviour theory, practice and models are examined and important influences on the behaviour of these markets explored, along with their implications for marketing.
The purpose of this course is to focus on why and how consumers make specific decisions and behave in certain ways – what motivates them, what captures their attention, and what retains their loyalty? This will provide insights into product, pricing, retail, advertising, and communication strategies.You are expected to take responsibility for your own learning by using the resources provided, especially reading the relevant sections of the text before lectures. Lectures will not necessarily cover all of the material within the text, and the lectures will not be limited to the text material.
Any 30 points in ECON, MGMT, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management. RP: Prior or concurrent enrolment in (MGMT210 AND MGMT212) or MGMT202
BSAD204
Prior or concurrent enrolment in (MGMT210 AND MGMT212) or MGMT202.
Tony Garry
Assael, Henry; Consumer behaviour ; 1st Asia-Pacific ed; John Wiley, 2007.
Text and readings to be advised.
Library portalLearn
The following covers some administrative requirements that help to make the course run as smoothly as possible. Please read this information carefully.Course ResourcesThe lectures are not videotaped. However, outlines of the PowerPoint presentations used in the lectures will be available on Learn (with the possible exception of any guest lectures). If you miss a class, you are responsible for obtaining the missed information from a classmate. I am unable to give out my personal lecture notes, so do not ask.Multiple Choice TestsA component of the assessment will be undertaken using multiple-choice questions. These need to be answered using OMR Sheets. It is important that these are marked correctly, as poorly marked sheets could lead to errors in marking, which are not always detected.Marking the sheet too heavily means that if you rub out an answer the machine will still pick it up and mark your answer as incorrect. Not marking in the correct fashion within the circle could also result in marking the answer incorrectly.You need to use a single clear mark within the circle. Erase incorrect answers completely. Do not erase incorrect answers by putting a cross through them – this will be marked as incorrect.Only use 2B pencil, marking lightly not heavily. DO NOT use a pen!!! You will need to provide your own 2B pencil and eraser for Tests One and Two, and for the Final Examination. Please do not forget to bring these, as only a very limited number of “emergency” supplies are provided. The Department of Management does NOT provide any pencils for the Final Examination – save yourself self-inflicted stress by bringing your own.With over 350 students enrolled in this course, it is not possible to check that you have completed the OMR sheet correctly. In the end, it is your responsibility. Ensure your student number appears correctly on the OMR sheet.GradingMarks for the tests may be scaled before a final grade is determined. You should not necessarily regard 50% as a pass mark.Marks will be posted outside the MGMT department (3rd floor, Commerce Building) as soon as possible after the test is given. Tests are not returned.“In some courses the marks for each assessment may be scaled to ensure a fair translation between marks and grades. In these courses, for each assessment the class raw mark percentages are standardised to a given mean and standard deviation.”As marks may be scaled at the end of the semester, there is no set pass mark for each individual item of assessment. A passing mark will depend on your overall performance on all items of assessment compared with other members of the class.Departmental Academic Policies If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 35 of the Enrolment Handbook 2010 (also in UC Calendar under “General Course and Examination Regulations”).All announcements relevant to the course may be found on the Learn website.Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment—including examinations, tests and assignments. Any person who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the University.Coversheets - Group and Individual
Domestic fee $869.00
International fee $3,721.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .