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This course aims to prepare MBA students to undertake a business research consulting project. Students will be exposed to relevant business research methods that are most likely to be adopted for systematic data collection processes, inclusive of various methods of recording, analysing and interpreting data. Additionally, this course assists students in identifying the scope of their research projects based on information required to address a specific business problem. The course eventuates in a draft proposal for MBAM 680. It is intended that this course is taken towards the end of the degree’s workload just prior to commencing MBAM680.
1. Formulate an appropriate research question given a specified business context and problem.2. Provide a rationale for business research project and argue the merits of identified research question.3. Contrast the use of qualitative and quantitative research methods for business research in a specific case.4. Identify the appropriate methodology, including kaupapa Māori, for a given research question and business context.5. Develop a research proposal relevant to a specific business context.
90 points from MBAM601, MBAM602, MBAM603, MBAM604, MBAM605, MBAM606, MBAM610, MBAM613, MBAM615, MBAM620
Students must attend one activity from each section.
Eldrede Tinashe Kahiya
Domestic fee $1,087.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Master of Business Administration Programme .