Business Research Methods

Description

This course aims to prepare MBA students to undertake a business research consulting project. Students will be exposed to relevant business research methods that are most likely to be adopted for systematic data collection processes, inclusive of various methods of recording, analysing and interpreting data. Additionally, this course assists students in identifying the scope of their research projects based on information required to address a specific business problem. The course eventuates in a draft proposal for MBAM 680. It is intended that this course is taken towards the end of the degree’s workload just prior to commencing MBAM680.