Use the Tab and Up, Down arrow keys to select menu items.
This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic issues in international marketing. A series of cases is used to illustrate the concepts being presented.
This course offers an intensive introduction to the theory and practice of international marketing, offering an advanced, integrative view. The course will focus on environments that international marketers must consider, linkages between marketing and development of international competitive strategies, design and execution of international marketing programmes, and organisation and coordination of international marketing operations. The course will evaluate global issues and concepts that confront today's international marketers at all levels of international involvement. A term-long class project is used to explore the different dimensions of the problems and opportunties facing the firm participating in the international market and the manager participating in international marketing.
The course will enable students to:1. Acquire an understanding of how international marketing differs from domestic marketing.2. Acquire an understanding of the economic, cultural, social, political, and legal environments of specific countries and an awareness of how this affects opportunities for New Zealand firms. 3. Appreciate the risks involved in international marketing decisions. 4. Learn about information sources and acquire a degree of competence in researching and evaluating international markets. 5. Create strategies to maximise competitive advantage.6. Recognise opportunities and learn about appropriate market-entry strategies. 7. Develop skills in designing marketing mix strategies for an international marketing programme. 8. Improve their research and critical analysis skills.
(1) ACIS102 or ACIS103 or AFIS 121 or AFIS 122 or AFIS 188 or AFIS 102 or AFIS 103; (2) MGMT204; (3) (MGMT210 and MGMT212) or MGMT 202
BSAD316
Leo Dana
Dana, Leo Paul; When economies change hands : a survey of entrepreneurship in the emerging markets of Europe from the Balkans to the Baltic states ; International Business Press, 2005.
Czinkota, Michael R. , Ronkainen, Ilkka A; International marketing ; 4th [international] ed.; Dryden Press, 1995.
Keegan, Warren J. , Keegan, Warren J.; Global marketing management ; 4th ed.; Prentice Hall, 1989.
Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Departmental Academic Policies If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 35 of the Enrolment Handbook 2010 (also in UC Calendar under “General Course and Examination Regulations”).Coversheets - Group and Individual
Domestic fee $1,106.00
International fee $4,736.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .