MGMT316

International Marketing Strategy

28 points

Occurrences

  • MGMT316-10S1 (C) Semester One 2010 - Not Offered
  • MGMT316-10S2 (C) Semester Two 2010

Description

This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic issues in international marketing. A series of cases is used to illustrate the concepts being presented.

Prerequisites

(1) ACIS102 or ACIS103 or AFIS 121 or AFIS 122 or AFIS 188 or AFIS 102 or AFIS 103; (2) MGMT204; (3) (MGMT210 and MGMT212) or MGMT 202

Restrictions

BSAD316